Company History

Preferred Marketing Group was established in 1984 by Bill Fero and Charlie Watterman, initially catering to the Southern California and Southern Nevada markets with a limited product line. However, the company’s unwavering commitment to delivering exceptional service soon earned them the opportunity to represent some of the industry’s top-tier brands, cementing their reputation as a reliable partner for foodservice equipment providers.

Under the stewardship of Jeff Couch, who acquired Preferred Marketing Group in 2001, the company achieved significant growth in overall sales and market share. In 2018, Brad Hitchcock, a seasoned executive with previous experience at the company as a Business Development Manager for the Las Vegas Market, returned to take over as Principal. Brad’s leadership has been marked by a restructuring of the company, which has established a new vision, goals, and core values. The transformation of Preferred Marketing Group under Brad’s leadership includes a strategic focus on exclusively representing only the highest of quality foodservice equipment brands in the industry. This shift has been a key factor in the company’s increased sales. Brad’s deep knowledge of the industry and experience in executive sales positions with top brands has brought a fresh perspective and an absolute commitment of excellence to the company.

Preferred Marketing Group boasts a sales force with combined industry experience of more than two hundred years, and backgrounds that range from engineering, to consulting, to culinary arts –  both as chefs and owners/operators, as well as foodservice dealers. Equal in significance to the outside sales efforts, our Inside Sales team has always been a major focus with a team dedicated to sales support, estimating, and marketing. The Preferred Marketing Group takes pride in constantly growing as individuals, as professionals, and as a team. We are Trusted. Proven. Preferred.