About

Company History

Preferred Marketing Group was established in 1984 by Bill Fero and Charlie Watterman, initially catering to the Southern California and Southern Nevada markets with a limited product line. However, the company’s unwavering commitment to delivering exceptional service soon earned them the opportunity to represent some of the industry’s top-tier brands, cementing their reputation as a reliable partner for foodservice equipment providers.

Under the stewardship of Jeff Couch, who acquired Preferred Marketing Group in 2001, the company achieved significant growth in overall sales and market share. In 2018, Brad Hitchcock, a seasoned executive with previous experience at the company as a Business Development Manager for the Las Vegas Market, returned to take over as Principal. Brad’s leadership has been marked by a restructuring of the company, which has established a new vision, goals, and core values. The transformation of Preferred Marketing Group under Brad’s leadership includes a strategic focus on exclusively representing only the highest of quality foodservice equipment brands in the industry. This shift has been a key factor in the company’s increased sales. Brad’s deep knowledge of the industry and experience in executive sales positions with top brands has brought a fresh perspective and an absolute commitment of excellence to the company.

Preferred Marketing Group boasts a sales force with combined industry experience of more than two hundred years, and backgrounds that range from engineering, to consulting, to culinary arts –  both as chefs and owners/operators, as well as foodservice dealers. Equal in significance to the outside sales efforts, our Inside Sales team has always been a major focus with a team dedicated to sales support, estimating, and marketing. The Preferred Marketing Group takes pride in constantly growing as individuals, as professionals, and as a team. We are Trusted. Proven. Preferred.

Preferred Marketing Group Sales And Marketing / Customer Care

Sales Team

Brad Hitchcock - CFSP
Brad Hitchcock - CFSP
Principal
Gabriel Samano
Gabriel Samano
VP of Sales & Marketing
Kevin Griner
Kevin Griner
Regional VP – South
Jacob Thomases
Jacob Thomases
Regional VP – North
Ryan LaScala
Ryan LaScala
Business Development Representative
Southern California
Lindsey Mitchell
Lindsey Mitchell
Business Development Representative
Southern California
Sean Lozito
Sean Lozito
Business Development Representative
Northern California
Will Dufrasne
Will Dufrasne
Business Development Representative
Northern California
James Pate
James Pate
Business Development Representative
Southern Nevada
Abe van Beek
Abe van Beek
Corporate Chef / National Accounts
Kathy Thurman
Kathy Thurman
Inside Sales Director
Angela Avalos
Angela Avalos
Inside Sales
June Joseph
June Joseph
Inside Sales
Marilyn Villarruel
Marilyn Villarruel
Inside Sales
Itzcali Marquez
Itzcali Marquez
Inside Sales
Iliana Valencia
Iliana Valencia
Inside Sales
Damaris Valencia
Damaris Valencia
Inside Sales
Alison Barnhill
Alison Barnhill
Lead Estimator
Kevin Foy
Kevin Foy
Estimating
Dawn Johnson
Dawn Johnson
Estimating
Alejandra Ballesteros
Alejandra Ballesteros
Solutions Specialist
Karen Thurman
Karen Thurman
Operations Manager
Valery Bubennova
Valery Bubennova
Communications Coordinator

Culinary

Abe van Beek
Abe van Beek
Corporate Chef
Gabriel Samano
Gabriel Samano
Chef
Sean Lozito
Sean Lozito
Chef
James Pate
James Pate
Chef

Segment Specialists

Kevin Griner
Kevin Griner
C-Stores & Grocery
Sean Lozito
Sean Lozito
Beverage Specialist
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